53 day countdown to the coldest day
of the year
The Home Heat Helpline launches
countdown campaign and marks first anniversary with advice
guides on keeping warm this winter
21st November 2006
Those most at risk urged to use next eight weeks to protect
themselves ahead of the winter freeze -
With just eight weeks to go until the coldest day of the
year the Home Heat Helpline today launched its second year
in operation by calling on people who have difficulty heating
their home to take advantage of the Helpline and the free
advice and grants available. Britain’s most vulnerable
households include older people, lone parents and disabled
people and the Home Heat Helpline wants to help them get
ready ahead of possible freezing temperatures this winter.
The Helpline is launching an eight week countdown campaign
to the coldest day of the year – traditionally 13 January
(St Hillary’s Day). The campaign will raise awareness
of the importance of properly heating the home during the
winter months; help people access benefits to which they
are entitled and check whether there are special grants available
to help them.
The countdown campaign comes as the Helpline marks the start
of its second year in operation. The Helpline was set up
by the Energy Retail Association (ERA) on behalf of Britain’s
energy retailers. It is the first time that all customers
who have difficulties with heating their homes or paying
for their energy bills have had one free number to call,
no matter who their energy supplier is. The Helpline helped
more than 38,000 people during its first twelve months. It
is staffed by expert advisors, including former health professionals
who are trained to give advice on how to stay warm during
cold weather. The Helpline can also take calls from intermediaries
calling on behalf of vulnerable customers, such as friends,
family, carers, social workers or health visitors.
Research carried out by the Home Heat Helpline shows that
many of the UK’s older generation are still at risk
of failing to keep warm this winter. The research shows that
two thirds of over-55 year olds questioned only started to
think about heating their home in winter less than a month
before the cold weather sets in.
Duncan Sedgwick, Chief Executive of the Energy Retail Association
said,
“The Home Heat Helpline has helped more than 38,000
people in its first twelve months. But there are many, many
more vulnerable people in the UK who run the risk of not
being prepared as temperatures drop over the coming weeks.
We want to hear from anyone who is worried about their energy
bills to call 0800 33 66 99 in order to get advice but also
hard cash to improve their homes if they are eligible. We
have just eight weeks to go till the coldest time of the
year – so people need to act now.”
The anniversary of the Helpline was marked with an event
in Central London which brought together everyone who has
made the Home Heat Helpline a success so far, including energy
suppliers, charities and government departments. During the
seminar newly appointed Energy Minister, Lord Truscott, gave
a keynote speech that praised the Helpline in working with
the Government to tackle the issue of fuel poverty. A wide
range of charities and health professionals attended and
additional campaign materials and a short documentary film
was made available to them to spread the word among their
members and people they help.”
Lord Truscott, Parliamentary Under Secretary of State for
Energy said,
“We've done a lot to drive down the number of people
in fuel poverty since 1996. But rising energy prices
mean we have to keep up the pressure and use all the ways
we can to reach out and help people. So we're working
with our partners within and outside Government to ensure
that we reach and protect the most vulnerable homes this
winter. Calling the Home Heat Helpline is the first step
many vulnerable people can take to helping themselves save
money on their energy bills, making their homes warmer and
finding out if there are any additional benefits that they
may be entitled to.”
Gwen Vaughan – Chief Executive, Gingerbread said,
“Paying fuel bills remains an increasing concern for
lone parent families, with many families having to juggle
a wide range of monthly expenses to make ends meet. Gingerbread’s
partnership with the Home Heat Helpline has provided our
members with a friendly place to turn to for valuable advice,
as well as helping them get prepared for the winter ahead.
We look forward being helping more families this winter by
referring them to the Home Heat Helpline.”
To help those worried about heating their homes this winter
the Helpline has launched a range of guides for consumers,
charities and advice groups. These include digital guides that
can be downloaded from the Home Heat Helpline website (www.homeheathelpline.org)
which contain information and advice on insulating homes properly;
making sure homes are as energy efficient as possible and providing
information on how people can register for extra services to
ensure they are warm this winter.
Notes to Editors
Case studies, interviews, statistics on the Helpline’s
first year and a specially commissioned film to mark the
1st anniversary are available from the Home Heat Helpline
press office:
Four Communications
0870 420 3245
HHH@fourcommunications.com
Home Heat Helpline
Suzi Darsa – 020 7747 5436
Suzi.darsa@energy-retail.org.uk
- The Home Heat Helpline operates from Monday to Friday
9am-8pm and from 10am-2pm on Saturday. There is a free
minicom number (0800 027 2122) and the Helpline also has
access to interpreters for those callers whose first language
is not English. www.homeheathelpline.org
- The Helpline is operated by The essentiagroup and is
staffed by expert advisers, including former health professionals,
who are trained to give advice on how to stay warm during
the cold weather. They are also trained and authorised
to deal with intermediaries calling on behalf of vulnerable
customers, such as friends, carers, social workers or health
visitors
- The Home Heat Helpline was launched by the Energy Retail
Association which was established in October 2003 and is
the only dedicated trade association for domestic energy
suppliers in the UK. The Energy Retail Association’s
mission is to identify areas where its members can work
for the common good without competitive advantage. More
information can be found at www.energy-retail.org.uk
- The Home Heat Helpline is a free service for all British
citizens and is funded by Britain’s six major energy
suppliers which is the only telephone helpline service
that aims to tackle fuel poverty. The energy suppliers
spent £300 million between 2002 – 2005 on tackling
fuel poverty and have committed to spend a further £700
million over the next 3 years on this important issue.
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